Saturday Night Takeaway is one of those shows where anything goes. Massive prizes, celebrity surprises, and the kind of live TV chaos that keeps millions glued to the screen every weekend. So when the team behind the show needed a brilliantly cheeky booby prize, they came to us.
If you're a fan of the show, you already know the drill. The "Win the Ads" segment is legendary. Viewers at home can win everything from holidays to hot tubs. But every great game show needs a booby prize, right? Something that gets the biggest laugh of the night. Something nobody expects. Enter: personalised toilet paper featuring the faces of Ant and Dec themselves.
Every great game show needs a booby prize. Ours just happened to be the one people talked about the most.
Yes, We Actually Made These
This wasn't a mock up or a gag that only existed on screen. These rolls went into full production. Real, personalised toilet paper, printed, packed, and ready to be handed over to real contestants on live television.
The brief was simple: create something that looked hilarious on camera, felt like a proper Saturday Night Takeaway moment, and was good enough quality to actually use (if you could bring yourself to). Branded around the show and inspired by Ant McPartlin and Declan Donnelly, every roll was designed to feel like a genuine piece of Saturday night entertainment.
From Concept to Production
Making novelty toilet paper for national television is a bit different from your average print job. We couldn't just slap a logo on a roll and call it done. There were real production considerations that went into getting these right.
Camera ready prints. The designs had to be bold, bright, and readable on a TV screen. Subtle doesn't work when you're being broadcast to millions of viewers, so every colour and detail was chosen to pop under studio lighting.
Show branding consistency. The toilet paper had to look and feel like it belonged on Saturday Night Takeaway. That meant matching the show's colours, energy, and overall style so it felt like an official part of the experience.
Actual production quality. These weren't props. They were real rolls that went through a full print and production run. That means proper ink adhesion, soft enough paper to actually use, and packaging that looked the part when it was revealed on stage.
Why It Worked
Here's the thing about a good booby prize. It has to land. If it's too boring, nobody cares. If it's too mean, it falls flat. But personalised toilet paper with Ant and Dec's faces on it? That's the sweet spot. It's funny, it's unexpected, and it's the kind of thing people immediately share on social media.
The reaction on the night said it all. Contestants laughed. The audience loved it. And suddenly, something as ordinary as a toilet roll became one of the most talked about moments of the episode.
A toilet roll became a booby prize. A booby prize became a highlight. And suddenly, the thing nobody expected to care about was the thing everybody remembered.
That's what we love about what we do. Whether it's a premium personalised gift or a novelty gag for live TV, we treat every project with the same level of care, creativity, and attention to detail. Because even a toilet roll deserves its moment in the spotlight.
